1. What exactly do you do at Karmo?

As Head of Product, I drive product strategy and execution, transforming vision into reality with our product and engineering teams. Currently, I’m focused on shaping the future of our subscription management software, aiming to unify customers, dealers, operators, manufacturers, and subscription providers on a single, seamless platform. My core mission is to channel innovation and deliver tangible value to our customers and partners.

2. What do you love about your job?

What truly energizes me in my role is the empowerment to go beyond mere functional solutions, exercising creative problem-solving daily to deliver tangible value to users. I love having the ability to not only develop and execute long-term product strategies and build internal product capabilities, but also to balance this with a focus on the finer details that make our products intuitive and delightful. It’s a rewarding challenge to build value-driven products while ensuring our teams take pride and joy in crafting them.

3. What do you think is the key for the car subscription model to catch-on in Australia?

The traditional rental and leasing software market is stagnant, built on a decades-old model that puts the car at its center. In stark contrast, the car subscription model flips this around and prioritises the customer, necessitating a digital experience that lives up to that promise. Without the ability for customers to fully manage their subscriptions digitally, on their own terms, the distinction from traditional rentals blurs and so to truly unlock the ubiquity of car subscriptions, we need a scalable platform that not only empowers dealers and manufacturers to seamlessly operate their own programs, but also provides our end customers with a solution to effortlessly manage their own transportation, supporting their lifestyle and making the ability to access that flexibility easier than ever.

4. How is Karmo different from other companies you’ve worked at?

What I love about being here at Karmo is that innovation isn’t just a talking point here, but an actual reality that we practice daily. We’re not merely improving existing rental and leasing models; we’re genuinely redefining how people access and view transportation.

I personally value the high level of trust and continuous involvement from senior leadership. It means I really get to do what I was brought in to do: defining and executing our product vision, and I’m fully supported in that. Unlike previous roles and companies I’ve been in where you’re often expected to just listen and execute, here I’ve been given the empowerment to truly contribute and make a difference in the burgeoning space of car subscription. My time here at Karmo has really been defined as being able to ‘work on the business, and not just in the business’.