1. What do you do at Karmo?

I’m part of the executive team at Karmo and my key responsibility as CRO is to drive revenue growth. I manage maketing and also work on optimising fleet and efficiency of deliverables. 

2. What do you enjoy most about your role as CRO?

The thing I enjoy the most about my role is driving change. Car subscription is redefining the automotive industry and driving adoption of this model through Karmo is very gratifying. You can see people experiencing a lightbulb moment when they understand car subscription and how it simplifies and improves car access. I also enjoy the fact my role is very result oriented. We operate a lean team and it’s great that I can work with a very diverse team with different personalities across multiple projects and take the convenience of car subscription to more Australians.

3. How did you get into the automotive industry and what’s been your biggest challenge as you’ve climbed the corporate ladder?

I got into the automotive industry after university and joined a business with strong growth potential – I always had career ambitions. As many know, in the automotive industry, once you get into space you can’t escape it, it’s in your blood. I think early on in my career, the biggest challenge was showing confidence in a male dominated industry and speaking up to contribute my insights. Growing older, the challenge is striking a good balance between work and family. 

4. Why do you think car subscription makes sense to Australians in 2025?

Subscription is to the automotive industry what foxtel was for TV and what Facebook was for communication. It’s a way to access new and reliable cars with the flexibility to utilise and change with your needs for finance and mobility.. It’s tech driven, convenient and a modern way to access a car without interest, upfront costs or depreciation worries.

5. What is one piece of advice you’d give to women starting off in the automotive industry?

My advice is lean in and work hard. There are no shortcuts. Surround yourself with a good team and make use of a mentor if you have someone available. I’m a big advocate of upskilling and investing in your career whether it’s through industry relevant certification or advice that will set you up for the next role. The automotive industry is still male dominated with women making up just over 20% of the workforce. However things are very clearly changing