1. What do you do at Karmo?

I’m the State manager for South Australia and I’m responsible for ensuring that everything runs smoothly at the Adelaide hub. My day-to-day is a mixed bag. It involves growing the State’s business, developing supplier networks and leading staff members.

2. What do you love about your job?

I love how fast paced my job is. There is never a dull day at Karmo. Whether it’s receiving a new delivery of cars from dealers, getting a customer setup with their first Karmo car or helping them with a swap, there is always something going on at the Adelaide hub. One of the best feelings is experiencing a Karmo customer get their new car. For a lot of our customers it’s their first new car experience and witnessing their reactions and excitement never gets old.

3. What are some difficulties you faced as a woman in the Automotive industry?

I started young in the automotive industry and to be honest, I haven’t really faced any difficulties. I transitioned into the automotive industry from being a legal secretary and one of the first invaluable life skills I learnt was how to park a car properly! Sales came quite naturally to me and as a woman I feel you can leverage the inherent empathy and listening skills we have and utilise these for sales. Customers respond well when they understand you’re not just pushing them into a car and you actually care about finding them a solution that suits their needs.

4. Tell us about your AfMA scholarship and the course you’re pursuing

I was awarded the Australian Fleet Management Association’s Women in Fleet scholarship for 2025 and I’m pursuing a Diploma in Leadership and Management at Swinburne University of Technology. I have always wanted to study to take my leadership skills to the next level. A quick shout out to one of Karmo’s Executive leaders Laura Harewood, for her endless encouragement & motivation with the scholarship & my role. Managing work and study has been challenging but I’m grateful for the flexibility Karmo offers. My final year project in my course is about the Karmo-Motopool operational merge following the acquisition and I’m excited about being able to analyse and study something I’ve helped both companies navigate. I would highly recommend upskilling and studying if you’re a woman in the automotive industry looking to take up senior management roles.

5. What advice would you give to women joining the automotive industry

My advice would be to start out in a dealership function as it helps you quickly gain understanding of the other aspects of the business, which will be invaluable to your growth in the industry. There is also more to the automotive industry than just sales. If you come from an administrative background, you can build a solid career in fleet management, vehicle finance, insurance or aftercare that are major revenue sources in dealerships.