At Karmo, our mission to redefine car ownership in Australia isn’t just driven by technology; it’s driven by people. Recently, our Chief Revenue Officer, Laura Harewood, sat down with CFO Tech Australia to discuss what it truly takes to step into commercial leadership in an industry as fast-moving as mobility.
As Karmo continues its rapid growth as Australia’s largest car subscription platform, Laura’s insights offer a window into the smart, capable, and innovative leadership steering our ship.
Data-driven, customer-first
To read the full interview and dive deeper into Laura’s leadership philosophy, head over to the original article on CFO Tech Australia.
For Laura, modern leadership has moved far beyond “gut feel.” In her interview, she highlights how data acts as the backbone of Karmo’s strategy, providing the objectivity needed to make high-stakes decisions. However, data is only half the story.
Laura emphasizes that data must always serve the customer. By leveraging real-time insights, Karmo can remain adaptable, ensuring that as consumer expectations shift (whether towards Electric Vehicles or more flexible access models) we are already there waiting for them.
Building resilience through people
“Commercial leadership is stronger, more innovative, and more sustainable when more voices are part of the conversation,” Laura notes. Her philosophy on team building centers on the “unbalanced side,” the idea that a team’s strength lies in its diversity of talent.
Advice for women in leadership
Navigating industries like automotive, where female representation at the executive level has historically been low, requires immense courage. Laura’s advice to women stepping into these roles is simple yet profound: Stay true to yourself. She encourages women to embrace qualities like empathy, humility, and loyalty as strengths that enhance decision-making and build more resilient organizations.
Driving change together
Laura’s leadership is a testament to Karmo’s commitment to innovation and inclusivity. This commitment is further reflected in our proud association with Women In Automotive, an initiative dedicated to supporting and celebrating the brilliant women shaping the future of the Australian transport industry.
Under the guidance of leaders like Laura, Karmo isn’t just keeping pace with the car subscription market; we are setting the standard for what the future of Australian mobility looks like.
To read the full interview and dive deeper into Laura’s leadership philosophy, head over to the original article on CFO Tech Australia.
